Legal
Privacy Policy
Last updated: September 2026
Assent Ltd (trading as Assent Land) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or contact us.
1. Who We Are
The data controller is Assent Ltd, trading as Assent Land, registered in England and Wales. If you have any questions about this policy or how we handle your data, please contact us at the details provided at the end of this document.
2. What Data We Collect
We may collect and process the following personal data: your name, email address, telephone number, and postal address when you submit an enquiry; information about your land or property when you request an appraisal; technical data such as your IP address, browser type, and pages visited when you use our website; and any documents or files you choose to upload when contacting us.
3. How We Use Your Data
We use your personal data to respond to your enquiries and provide the services you have requested; to assess land promotion opportunities and prepare appraisals; to send you relevant information about our services where you have given consent; to improve our website and services; and to comply with our legal obligations.
4. Legal Basis for Processing
We process your personal data on the following legal bases: performance of a contract or pre-contractual steps at your request; our legitimate interests in running and developing our business; compliance with a legal obligation; and, where applicable, your consent.
5. How We Share Your Data
We do not sell your personal data to third parties. We may share your data with trusted service providers who assist us in operating our website and delivering our services, subject to confidentiality agreements. We may also disclose your data where required by law or to protect our legal rights.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Enquiry data is typically retained for up to six years in line with standard business practice.
7. Cookies
Our website may use cookies to improve your browsing experience. Cookies are small text files stored on your device. You can control the use of cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of our website.
8. Your Rights
Under UK GDPR, you have the right to access the personal data we hold about you; request correction of inaccurate data; request erasure of your data in certain circumstances; object to or restrict our processing of your data; and request a portable copy of your data. To exercise any of these rights, please contact us using the details below.
9. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
11. Contact and Complaints
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us via the enquiry form on our Contact page or by calling 07952 710973. If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.